Lululemon has announced its largest store in Australia will open on Saturday at Emporium Melbourne.
More than triple the size of its previous Emporium location, the Melbourne flagship store spans over 11,000 square feet. The new space offers a significantly larger menswear section, along with a wide array of product assortments from lululemon’s signature womenswear and accessories range.
It also offers guests a dedicated footwear destination to experience lululemon’s latest footwear innovations firsthand, following the launch of its footwear range to the Australian market in February.
The new flagship Emporium store will provide customers with a premium, personalised shopping experience. This includes the introduction of lululemon Australia’s new personalisation station where you can customise lululemon drink bottles with laser engravings.
The Emporium store will also be home to lululemon’s in-store repairs program.