Emporium Melbourne, is preparing to celebrate a decade of evolution, growth and culture by throwing a house party on Thursday 24 October with free oysters, cocktails and more.
Delight in complimentary freshly shucked oysters at The Oyster Bar, curated cocktails at Decades – The Cocktail Bar pop up, Moments, an interactive photo activation and special retailer offers.
From midday to 9pm, drinks at Decades – The Cocktail Bar on level one will be available for all. Raise a glass to ten years with a choice of a vodka tropical passionfruit cocktail or a gin-based concoction accented with rose and vanilla. In true Melbourne style, live DJs will be on the decks soundtracking Emporium Melbourne’s House Party.
On level two, discover The Oyster Bar from lunchtime until 8pm. Indulge in complimentary freshly shucked oysters topped with a choice of beet mignonette, chilli ginger spice, lemon-pepper granita or watermelon granita. Between refreshments, discover birthday deals and discounts at a range of retailers from Aje, Viktoria & Woods, Jo Mercer and more.
In the early evening you can watch Emporium Melbourne light up with two runway shows at 5pm and 6:30pm in the iconic Little Bourke Street laneway. Reflecting the past, present and future of fashion, in collaboration with Melbourne Fashion Week, the runway will showcase a range of international and home-grown designers including Et Al Australia, Aje, Rebecca Vallance, Oroton, Maje, MJ Bale, and more.
There’s also centre-wide initiative Spend and Receive offer for one day only.. For each $350 spent cumulatively across the day, shoppers will receive a $30 Emporium Melbourne gift card.
Amy Wotton, General Manager of Brand and Marketing at Vicinity Centres, said the tenth birthday was the perfect opportunity to reflect on Emporium Melbourne’s evolution into the House of Melbourne, boasting a long list of premium Australian and international designers.
“We’re delighted to celebrate Emporium Melbourne’s 10-year anniversary. Over the last decade, Emporium Melbourne has cemented its place as an iconic shopping institution, attracting notable flagship stores and first to-market brands, providing Melbourne CBD’s style followers a place to thrive,” she said.
All offers and activations can be found here.
