Carlton & United Breweries is throwing its support behind Australia’s live music scene to the tune of around $100,000 by organising a stellar line up to play at Aussie pubs and clubs next month.
CUB LIV LOUD 2024 will see around 40 venues across Australia receive cash grants from CUB to host artists on off-peak days through Ausmusic month in November.
Grinspoon, The Rubens, The Rions and even ex-Red Wiggle Murray Cook’s band The Soul Movers are among the acts in this year’s lineup.
CUB will also donate funds directly to charity Support Act to help fund their mission to deliver crisis relief, mental health programs and more for live music industry workers.
CUB Marketing Manager Sarah Wilcox said: “CUB has supported Aussie pubs for many years and we’re thrilled to continue this tradition with LIV LOUD.
“Venues use their grants from CUB to pay for putting on their shows – from paying the performers to hiring extra staff so punters can enjoy a great night out. Formats will vary from live music to DJs and trivia so that there is something for everyone.
“LIV LOUD 2024 will drive foot traffic through the door on off-peak nights and support venues when they need it. Our first LIV LOUD program last year was so well-received we had to do it again and it’s terrific we can help Support Act as part of it.”
Ausmusic T-Shirt Day, scheduled for 28 November this year, is coordinated by Support Act annually to raise urgently-needed funds for music workers in crisis. Aussies can show their support by buying an Aussie music t-shirt throughout November, making a donation to Support Act or setting up a team to fundraise.
For all shows, tickets and further information about LIV LOUD 2024, visit CUB ‘LIV LOUD’
For more information about Ausmusic T-Shirt Day visit www.ausmusictshirtday.org.au
