Melbourne is about to experience the holiday season like never before with the arrival of the world’s first Elf on the Shelf interactive store at Karingal Hub in Frankston. Opening on select dates from 7 December 2024, this free, immersive experience transforms shopping into a festive adventure.
The 226.7m² space will be divided into four themed lands – The Spirit of Christmas, An Enchanted Forest, The North Pole, and a magical Northern Lights display – offering a journey through the newly expanded Santaverse.
Guests can meet the Scout Elf mascot, discover new characters like SnoBiggie yetis and frost-blooming baby elves, and engage in family-friendly activities. Highlights include snowball fights, life-sized games like tic-tac-sno, short films, storytime sessions, scavenger hunts, and holiday-themed meet-ups.
The Elf on the Shelf phenomenon begins with families adopting a Scout Elf that reports nightly to Santa and reappears in a new spot each morning, sparking excitement and wonder. This interactive store brings the lore to life, introducing visitors to the enchanting world of the Scout Elves.
With dazzling lights, festive games, exclusive merchandise, and countless photo-worthy moments, the pop-up promises to be an unmissable holiday event. Entry is free, but tickets are essential—secure yours now for an unforgettable Christmas experience!
