This racing season, Jack Daniel’s Tennessee Whiskey is turbocharging Melbourne’s streets with two electrifying fan experiences: Jack’s Rides and Jack’s Garage. From 14 to 16 March, fans can buckle up for the ride of their lives or dive into the ultimate race-day pit stop party, all while celebrating the spirit of Jack Daniel’s and its partnership with the McLaren Formula 1 Racing team.
After a sellout debut in 2024, Jack’s Rides is back and bigger than ever, doubling the number of luxury, racing-inspired sportscar drives. Fans can book complimentary rides in pairs from The Espy in St Kilda or Crown Melbourne in Southbank, turning their journey to or from Albert Park into a heart-pounding adventure.
Each car comes equipped with on-board headsets for cheering each other on, and passengers will receive a complimentary Jack Daniel’s cocktail to toast the experience.
But the excitement doesn’t stop there. For the first time, Jack Daniel’s is launching Jack’s Garage at The Espy, transforming the iconic venue into a race fan’s paradise.
From 13 to 16 March, the space will feature authentic McLaren memorabilia, including driver suits and a replica F1 car, alongside signature whiskey cocktails like the Last Lap Lemonade. The Gershwin Room will host a high-energy lineup of live music, with performances by Rum Jungle, Durand Jones & The Indications, Nina Las Vegas, and Brad Cox.
“We’re bringing fans closer to the thrill of the track, the energy of McLaren, and the spirit of Jack Daniel’s,” said Brand Manager Ashleigh Wheeler. “This is a weekend that race fans will never forget.”
Tickets for Jack’s Garage live music gigs are on sale now, with a portion of proceeds supporting national music charity Support Act. Get ready to start your engines, Melbourne—race weekend just got a whole lot louder.
Bookings for a spot in a luxe Jack’s Rides sportscar open at 9am, Friday 7 March HERE
