Hasbro Inc. has announced a special cinema experience to celebrate four decades of the Transformers franchise hitting the big screen for a limited time only in May.
‘Til All Are One: Transformers 40th Anniversary Event will honour the brand’s legacy in bringing action and adventure to fans of all ages by providing limited screenings in select cinemas of episodes from the classic 1984 animated series The Transformers.
This special cinema experience will take fans back to the very beginning as some of the Transformers original voice-over talent, including Peter Cullen (original voice of Optimus Prime) and Frank Welker (original voice of Megatron), team up for the first time in decades to revisit their characters and recreate the enduring magic of the classic 1984 animated series.
An exclusive behind-the-scenes table read appears on a split screen for the pilot episode, More Than Meets the Eye, Part 1, followed by a traditional screening of the next three episodes of the series.
Fans can experience the original Saturday morning cartoon on the big screen and get a glimpse of its evolution with a sneak peek of the new season of the original animated kids’ series Transformers: Earthspark.
Alyse D’Antuono, Vice President, Global Franchise Strategy & Management, Action Brands at Hasbro said: “For decades, the battle between the Autobots and Decepticons has come to life in movies, comic books, innovative toys, live experiences and digital media, elevating the Transformers brand to a global powerhouse franchise with millions of fans around the world. To celebrate 40 years, we’re bringing fans back to where it all started.
“The Transformers animated series captured the imagination of fans of all ages when it premiered in 1984, introducing a timeless battle between good and evil fueled by action and adventure,” she said.
“Ask any longtime fan, and they can probably tell you where they were when they first heard Optimus Prime’s iconic phrase ‘Autobots, roll out’ or what it felt like when they first converted a bot character into its alt mode. With exclusive content featuring the series’ original voice actors, this theatrical event is truly for our fans and invites audiences to experience the fun that started it all.”
This is a once-in-a-lifetime opportunity to celebrate 40 years of Transformers action, humour and legacy at an anniversary event that is truly… More Than Meets the Eye!
‘Til All Are One: Transformers 40th Anniversary Event will be at select cinemas in Australia on 15. 18 and 19 May. Find your local cinema and session time here.
