The Australian Venue Co. has landed in hot water over its approach to Australia Day 2025, igniting a heated national debate.
The hospitality giant, which operates more over 200 venues across Australia – including 70 in Victoria – has reportedly instructed its locations to avoid framing the January 26 celebrations explicitly as “Australia Day.” The company operates some of Victoria’s most prominent and iconic pubs such as The Espy in St Kilda, the Anglers Tavern in Maribrynong, Beer DeLuxe at Fed Square and the Duke of Wellington in the CBD.
Instead, Australian Venue Co. has emphasised inclusive messaging, aiming to distance itself from the contentious connotations of the date, which marks the arrival of the First Fleet in 1788 and is regarded by many as “Invasion Day.”
This has sparked outrage from more conservative mainstream media, and across social media.
This shift is part of a growing trend among businesses grappling with the cultural sensitivity of January 26. While some Australians view it as a celebration of national unity, others see it as a day of mourning for Indigenous peoples.
The Australian Venue Co’s decision has been polarising. Critics have accused the company of pandering to political correctness, alienating patrons who embrace traditional Australia Day festivities. Others, however, have commended the move, arguing it reflects growing awareness of the date’s impact on First Nations communities.
The controversy highlights the challenges faced by corporations navigating Australia’s cultural divide.
With the Australian Venue Co’s venues being prominent gathering spots for public celebrations, its actions resonate far beyond the hospitality industry, fuelling broader discussions on how—or if—January 26 should be commemorated.
